They're doing it wrong.
You probably heard that Ellsworth held a contest to name their new bike with the winner receiving one. Here it is, the Method. This has got to be the ugliest bike released this year. From the Ellsworth website: "Ellsworth is about simplicity, clean lines..." Really? It looks BROKEN.
And just 'cause it says 'Ellsworth' on it...
...it doesn't make it right.