Bikes

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

Wide open, dawn to dusk. The Highball is our race-bred XC hardtail. When the trail (or the competition) calls for the direct drive efficiency that only a hardtail can offer, the Highball is the choice. It looks straightforward but that belies the high-tech features and design hidden within. This is a modern take on the simple machine that many still choose to put battery acid in their thighs and fire in their lungs in order to conquer something. Whether you’re chasing medals, personal demons, or just some riding buddies, this is a hardtail you’ll be happy to log long hours upon. Hard on the throttle, soft on the body Hardtails are about as subtle as bikes come, and in the case of the Highball, simplistic refinement belies engineering effort. We’ve learned from our road biking pals that a great deal of a hardtail’s compliance comes from the Seatpost: the smaller the diameter, the softer the feel, and with more seat posts exposed to daylight, more compliance is had— which is the reason the Highball features low slung top tube and the smaller, 27.2mm diameter post. But you need not be sitting to recognize the ‘soft’ feel of the Highball— the dropped seat stays are made of custom laminate, finely tuned here in Santa Cruz for vertical compliance— and they’re oriented to isolate the top tube from high-speed trail chatter, reducing feedback to the, uh, engine.

The Sight Youth 27.5 employs Norco's Ride Aligned design system to create a ride that doesn't just fit a 4'9" – 5'2" rider, but is deliberately tuned for them. So, instead of stalling their progress while they outride their kid's bike – waiting to grow into an adult one – they can step things up sooner, and capitalize on the rubber bones and questionable judgement youth provides them. RIDER BENEFITS: - RIDE ALIGNED: The Sight Youth 27.5 uses Norco's Ride Aligned design system which matches each individual bike to the human who rides it, creating a customized platform that is both stable and balanced, allowing the rider to push harder. Using individual rider metrics, precise suspension kinematics, and proprietary app technology, you'll align with your ride experience like never before. - YOUTH-TUNED SUSPENSION: We added a reduced offset RockShox Pike 150mm suspension fork and RockShox Deluxe R rear shock with a lighter damping tune because younger riders use lighter springs, which require less damping. - LIGHT ACTION DROPPER FOR JR RIDERS: To ride right, you gotta have a dropper – but if you're not over 90 pounds, normal droppers are too hard to compress. The Sight 27.5's 120mm TranzX dropper post is easy to compress for young riders, making saddle adjustment easy. - SDG JR. SADDLE AND PEDALS: Smaller riders fit these size-appropriate contact points. They're the same caliber as the grownup stuff, but won't fit Junior like they're built for giant. - SRAM SX EAGLE DRIVETRAIN: One-by drivetrains are pretty much the only way to go these days, and the SX Eagle offers top-drawer performance at a price range that won't break the bank.

Race circuits or Sunday Shreds, the Altitude has you covered. Purpose-built and race-proven, it’s the ultimate enduro weapon for demolishing steep trails and making every session faster.

The Torrent's modern features and new progressive All-Mountain design provide stable, agile descending, paired with climbing capability that would make a mountain goat jealous – perfect for any rider looking to bring their trail riding to the next level without the extra expense and complexity of rear suspension, and a new challenge for advanced riders trying to keep themselves honest. - New 29" 6061 DB Aluminum Torrent Frame - Progressive All Mountain Hardtail Geometry - Geo based around 150mm short offset 29" fork - Gravity Tune with short responsive chainstays - Slack 64 degree head angle RIDER BENEFITS: - PROGRESSIVE DESIGN: The Torrent uses Norco's holistic approach to fit and geometry to create the ultimate all-mountain hardtail experience. The unique combination of our next generation of Gravity Tune, longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently attack the rowdiest trails. - EQUIPPED TO DESCEND: To support riders through the lunacy that the Torrent's inspires, each bike is equipped with 4-piston disc brakes, shorter seat tubes, long-stroke dropper posts and aggressive knobby 29er tires. - BURLY METAL FRAME: For 2021, we decided to offer the Torrent in both steel and highly-engineered aluminum to give you some options for when you're fully committed to a burly line that you're fairly confident you can pull off. Steel has a reputation for being tough and compliant, and when it's engineered right, aluminum does, too.

A decade ago we peaced out of the lycra game. While we were busy getting down, XC got a lot more X, calling for the comeback of a legend. The ASR helps today’s racers be faster where they have to be. On first blush it may appear to have peers, but don’t get it twisted. The reincarnated ASR is a lot like nothing else.

A decade ago we peaced out of the lycra game. While we were busy getting down, XC got a lot more X, calling for the comeback of a legend. The ASR helps today’s racers be faster where they have to be. On first blush it may appear to have peers, but don’t get it twisted. The reincarnated ASR is a lot like nothing else.